The answer is you have to use both. A combination of the two has proven to give the best results for businesses of all areas.
Social media strategies are great for generating leads. It is through the website, however, that you channel those leads down the marketing funnel. This way, you have complete control over your brand and your audience’s experience.
Think of social media as a way to reach out and meet your potential prospects. Whereas, your website, as different events where you provide them with the information they need or you want to give out. And where they can also buy your products and services.
If you use both these communication tools properly, you will attract and engage with your audience through social networks and sell using your website.
Author: Rrere Hoxha / hallakate.com